It is inherently viral that it spreads regardless of who is doing the talking.We spend at least 8x more with off-line interactions then online ones, but it’s hard to keep track of and quantify.Despite the rush to social media by companies, only 7% of word-of-mouth happens online.Word of mouth is more persuasive for 2 key reasons:.Word of mouth is the primary factor behind 20-50% of all purchasing decisions.Word of mouth has a significant impact on what we think, read, but, and do.Social transition: social influence and word of mouth.

In similar products, cheaper one wins out.

One reason why things take off is because they’re simply better.

I figured this would be a good subject to study and learn about this month. I also think I chose this book because this past year and this upcoming year I’m going to be creating more content with project a few projects I’m currently planning out. As a default for a clear majority of my choices, it had a high number of reviews and a high average rating. I forgot why this was on my list but perhaps it was recommended by Audible. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.” -Audible You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.Ĭontagious is filled with fascinating information drawn from Berger’s research. It’s more influential than advertising and far more effective.Ĭan you create word of mouth for your product or idea? According to Berger, you can. “Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on.

Contagious: Why Things Catch On by Jonah Berger Synopsis:

The contagious book